Yume, which means “dream” in Japanese, has its origin in a story about a mythical rabbit, a mystery yarn and magic pyjamas and blankets that hold the secret of deep and restful sleep.

We think of the night as peaceful and calm, but for many children, darkness can be a scary place, while others cannot shake off the excitement of the day. The idea of the Yume brand is to soothe away these worries with a comforting sense of serenity and softness. Inspired by Asian evening rituals, our products are about coming home and slipping into something cozy and elegant to accompany the transition from the hum of the day to the quiet of the night.

In this spirit, our collection, which includes pyjamas, robes, blankets and charming accessories, is made from soft, timeless, high-quality, double-layered cottons that only get better through wear and care. The fabrics are made in Thailand and are safe for use by children.

Our products are sewn in the north of Thailand. They are adorned with hand-embroidered motifs evoking elements of the sky and nature by women and men who work part-time from home to supplement their income as rice farmers. It is important to us that the people who work on our products also benefit from them, so we pay them well.

All items are made ethically and made-to-last.